Web Design Statistics

Whether you are looking to create or refine your website’s design, you've come to the right place. The list of web design statistics we've compiled will point you in the right direction. The online presence of your business should provide the best experience and inspire users to go further. We'll pinpoint some of the most common mistakes in web design, as well as reveal the latest trends in the field.

Web Design Statistics (Editor's Choice)

  • It takes about 0.05 seconds for users to form an opinion about the website.
  • 94% of website first impressions are related to design.
  • 75% of a website's credibility is judged on account of its design.
  • Investment in UX design can bring up to 9,900% ROI.
  • 38% of users will leave a website if they find it visually unappealing.
  • 76% of users cite ease of use as an essential aspect of website design.
  • If your website isn't optimized for mobile devices, users are 5 times more likely to abandon it.

General Statistics on Web Design and Use

1. There are nearly 2 billion websites in the world.

The number of active and inactive websites changes every second, and the latest data shows 1.83 billion. Up to a staggering 85% of those are inactive. The total number of websites first exceeded 1 billion in 2014.

(Internet Live Stats)

2. WordPress accounts for 40.7% of all websites.

Content management systems are used to optimize the processes of creation and management of content on the website. Interesting facts about web design reveal WordPress is the most popular CMS. It is based on PHP and MySQL, and 40.7% of all websites use it. Some of the most notable examples include Zoom, Etsy, Microsoft, Grammarly, Craigslist, and TripAdvisor.

(W3Techs)

3. 60.9% of websites are in English.

While the future of web design and development might not be certain, one thing is, English is the language of the Internet, with more than half of all websites choosing it as their primary language. Other popular options include Russian (8.4%), Spanish (3.9%), Turkish (3.8%), and Persian (3.2%).

(W3Techs)

Content Language Distribution Across Websites

4. Over 380 new websites are created every minute.

As for how many sites are created every day, the rough estimation is 547,200. Web development statistics show the number translates to 380 websites every minute. While the number fluctuates, roughly over half a million websites are created daily. Let's go back and put that into perspective – the number of websites in 1991 was 1!

(Siteefy)

5. It takes about 0.05 seconds for users to form an opinion about a website.

People judge books by their covers and the same principle applies to websites. Website first impression statistics show that the average website visitor forms an opinion in 50 milliseconds. This opinion has nothing to do with the content but is purely based on aesthetics. That is how much time you have to make an excellent first impression.

(CXL, Gate 39 Media)

6. Mobile accounts for over half of all website traffic.

A 2020 report shows that 66% of the population or 5.22 billion unique users have a mobile phone. Changes in user behavior happen accordingly. For that reason, it is essential to have a mobile-friendly website as statistics show that mobile traffic now accounts for 53% of the time the world spends online. Data also shows that Android users spend over 4 hours on the phone daily.

(State of Digital Report)

7. The average website session duration is 2 minutes, 17 seconds.

The data varies across industries and types of websites. Still, the average session time is estimated to be over 2 minutes, but that doesn't always seem right. Experts on user experience thus point to the golden 15-second rule. That means you have to capture the visitors' attention within that period if you want them to stay and browse further.

(The Daily Egg)

Important Web Design Statistics

8. The website builder software market is estimated to grow at a nearly 10% CAGR in 2020-2026.

The global website builder software market totaled over $7 billion in 2019. Forecasts for the 2020-2026 period meanwhile point to a CAGR rate of 9.4%. Such growth implies that in 2026, the market will reach $13.6 billion. With the rise of ecommerce, web design industry statistics suggest that these platforms will have an increasingly important role in shaping web design expectations.

(MarketWatch)

9. Over 40% of B2B buyers leave a website with no contact information or a phone number.

Unless your website reveals relevant contact information and your business sells goods or services to other businesses, 44% of all potential buyers will be quick to leave. The primary reason is that it appears untrustworthy and impersonal. Website design statistics also commonly show that animated ads annoy 42% of B2B buyers, while poor design or navigation is a problem for 37%.

(Crystal Clear Comms)

What are the Reasons B2B Buyers Leave the Website

10. If the text on your website is scannable, the usability score is 47% higher.

Engagement rates go higher and bounce rates drop if your website offers scannable text. Using bold is highly recommended for functional purposes, as it makes your website easy to digest. Website design facts further show the usability score for websites that follow this principle is 47% higher. If your pages aren’t scannable, think about the fact that visitors read only 20% of words on a webpage.

(Social Media Today)

11. More than 90% of first impressions from a website are related to design.

The impact on your business nowadays heavily relies on your website design. Content matters only when you attract visitors to stay and browse further. Web design stats reveal while visitors are judging your site, 94% of first impressions are related to design.

(Social Media Today)

12. Non-responsive websites are discarded by 40% of users.

Creating an excellent and aesthetically pleasing web design won't matter if the content doesn't display well. Responsive web design statistics reveal 40% of users will discard a result from a non-responsive site. Another relevant point is 8 out of 10 users claim they may stop reading the content if it doesn't display correctly on their mobile device.

(Bit Rebels)

13. Most users judge a website's credibility based on its design.

To help you understand the importance of web design, look at it this way: branding statistics confirm consumers will form an opinion about your brand identity mostly on account of your digital presence. One glance at your website is all it takes for users to cement their judgment. When it comes to a brand's credibility, website design statistics reveal 75% of users admit to evaluating it based on the design.

(WebFX)

14. Just under half of the users expect a website to load in less than 2 seconds.

User patience is decreasing; as Freddie Mercury would say, they want it all, and they want it now. 47% of visitors expect loading time to be less than 2 seconds. As those seconds increase, so do bounce rates. Website speed statistics show that pages loading within 2 seconds have an average 9% bounce rate. For 5 and 6 seconds, the rates are 38% and 46%.

(Website Builder Expert)

How Page Load Time Affects Bounce Rate

15. Video background on a website can boost conversion rates by nearly 140%.

Video is the most engaging form for consumers, and social media features such as Live and Story have made it even more popular. Consumers are used to sharing and receiving video content daily, which is especially relevant for product descriptions. Interesting facts about website design show that your conversion rates can be up to 138% higher by integrating video as a background.

(Website Builder Expert)

UX Design Statistics

16. Investment in UX design can have up to 9,900% ROI.

Your visitors will create an image of your whole brand by the looks and UX on your website. Investing in optimization and a user-friendly interface can result in a whopping 9,900% ROI. So for every $1 invested, you can earn up to $100.

(UX Planet)

17. Two-thirds of visitors prefer a beautifully designed website over a simple one.

The importance of web design must be taken seriously. Keeping the layout simple is an important rule, but that doesn't mean it shouldn't be eye-pleasing. Web design statistics reveal that, if given 15 minutes of screen time, as many as 66% of visitors would prefer beautifully designed websites over simple ones.

(Website Builder Expert)

18. Nearly 40% of users will leave a website if they find it visually unappealing.

There are many possible reasons your bounce rates are high, but aesthetics seem to matter the most. 38% of users will leave a website if they find it visually unappealing. That's more than one-third of all Internet users stopping engagement because either content or layout was not aesthetically pleasing.

(HubSpot)

19. More than 90% of users put poor design as a primary reason for not trusting a website.

Like it or not, people are visual creatures and will make shallow decisions. Demonstrating the importance of web design, statistics show that 94% of users put poor design as a primary reason for not trusting a website.

(Mighty Fine Design Co.)

20. 40% of users don't return to a website after an unpleasant experience.

One negative experience can severely damage your brand's reputation. 88% of users state that an unpleasant experience makes them less likely to return to the website. For a staggering 40% of users, such experience results in a definite no for future visits.

(Social Media Today)

21. If your website isn't optimized for mobile devices, users are 5 times more likely to abandon it.

Optimization for various devices is an essential aspect of accommodating your visitors' expectations. Mobile optimization will help you with Google rankings as well. Responsive website statistics point to users being 5 times more likely to abandon whatever they were doing if your website isn't mobile-friendly.

(Google)

22. Nearly all users would continue to shop on a website if they had a pleasant experience.

The importance of web design and overall UX can largely determine your revenue. Just as an unpleasant experience has consequences, so does the pleasant one. UX stats show that a whopping 90% of users who had a positive website experience will return to the website. That is a proven way to increase user retention and generate customer loyalty.

(Hook Agency)

23. Over a third of website visitors expect to reach the homepage by clicking on the logo.

User expectations dictate many design-related choices, if not all. Once you make sure your design is aesthetically pleasing, another issue is meeting those expectations. Statistics on web design show 36% of website visitors expect to end up on the homepage if they click on the logo.

(Website Builder Expert)

24. A well-designed user interface can boost your website conversion rate by up to 400%.

Having an easy-to-use interface can make or break your online presence. Creating a pleasant experience for your visitors implies that you understand their needs and care about their expectations. Great user interface design can boost your conversion rates by up to 400%, as responsive web design stats show.

(UX Planet)

25. 76% of users cite ease of use as an essential aspect of website design.

Once users land on your website, they must find it clear and easy to navigate above all. The majority of users perceive clarity of elements and overall ease of use as the most significant aspect of a website. Such websites have significantly lower bounce rates compared to complex and confusing ones.

(Mighty Fine Design Co.)

Website Design Industry Statistics

26. Employment of web developers in the US is set to surpass the national average in 2019-2029.

Web development is a highly competitive field, and the US is the largest market in this business. US labor data shows that the employment of digital designers and web developers will grow by 8% between 2019 and 2020, beating the national average.

(Bureau of Labor Statistics)

27. The web design services market size in the US is $40.8 billion.

The latest data on the USA's web design services, measured by market revenue, shows $40.8 billion. Web design facts show the annual growth rate in the period 2016-2021 was 4.4% on average. There are over 77,000 businesses and 207,000 people employed in the industry across the US. California, Texas, and Virginia have the highest rates of web design service businesses.

(IBIS World)

28. The average annual salary for web designers is $66,000.

An estimated yearly salary for a web designer in the US isn't as high as we tend to assume. The number can vary depending on the experience, education, additional skills, etc., and an average is close to $66,000. Web design career statistics show the base salary for an upper-level job in this industry is closer to $80,000.

(Salary)

29. Just under a third of web designers need between 11 and 20 hours to design a website.

31% of surveyed web designers reveal the average time to create a website from scratch is 11-20 hours. 29% of their colleagues put that time at 21-40 hours, while 18% require no more than 10 hours. Some like to dedicate more time, so 13% need 41-60 hours, while 9% take more than 61 hours, according to fun facts about web design.

(HubSpot)

30. Nearly two-thirds of web designers enjoy the creative process the most.

A web designer's role implies several aspects of the job, and the data shows 64% of surveyors enjoy the actual creative process the most. That is not surprising, as the others are more managerial and marketing tasks, such as acquiring new customers, which follows with 14% preferring it. What's interesting is that for 34%, that is precisely the least enjoyable task.

(Hubspot)

Tasks Web Designers Like and Dislike the Most

FAQ

How many websites are created every day?

Over half a million websites are created daily. We can't cite an exact number, but we can provide a rough estimation – 547,200.

What makes a good website design?

Apart from the subjective aesthetics, web design facts point to the following requirements:

  • Easy to navigate;
  • Fast-loading time;
  • Responsive for various devices;
  • Includes all relevant contact information;
  • Includes a blog section.

What are the four basic principles of web design?

If you want to follow the 4 basic principles of web design, your website must be CRAP. Yep, you read that right. It must include:

  • Contrast (some things should stand out — like CTAs);
  • Repetition (similar styles and elements for cohesion and consistency);
  • Alignment (all page elements positioned within an invisible grid);
  • Proximity (similar elements grouped, different apart).

How long does a user stay on a website?

Web design facts show that the average user spends 2 minutes and 17 seconds on a website. Some experts, however, would argue with that and recommend following the 15-second rule. That means attracting your website visitors within 15 seconds, with an exciting design, video, CTA, etc.

What is the best layout for website design?

There is no fixed rule, and the best choice will depend on the type of content on your website. Still, stick to layouts familiar to users. Some reliable and popular options are:

  • One-column;
  • Split screen;
  • Grid of cards;
  • Fixed sidebar;
  • F-shape;
  • Zig-zag.

What does it cost to have a website designed?

There is no fixed price for website design. Depending on the content, features, themes, plugins, security, and many other issues, the cost can go as low as $100 and as high exceeding $100,000. Web design statistics reveal the price for responsive design stands between $3,000 and $25,000.

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