Web Design Statistics
Whether you are looking to create or improve the design of your web page, you’ve come to the right place. The web design statistics that follow will point you in the right direction.
The Internet is, undoubtedly, a wonderful thing. It provides us with an abundance of information and opportunities that generations before us could only dream about. That said, trying to capitalize on those opportunities, we tend to rush into things. Those who care about the online presence of their business should check out the list below, as it pinpoints some of the most common mistakes in web design.
Web Design Statistics (Editor’s Choice)
- Users need 0.05 seconds to form an opinion on a website they’re visiting.
- 38% of visitors leave if the website content doesn’t look appealing.
- 85% of adult Internet users think that a company’s mobile website should be on par with the desktop version.
- 94% of negative feedback is related to design.
- 75% of website credibility judgments are based on aesthetics.
- Websites that are slow to load cost retailers $2.2 billion in lost business.
- Reducing the website load time from 8 to 2 seconds can boost the conversion rate up to 74%.
General Stats & Facts
1. There are 4.1 billion Internet users.
Before moving on to facts about web design, let’s get some general perspective. More than 56% of the global population has Internet access today. 49% of all Internet users come from Asia. The availability of the Internet is slowly approaching the availability of clean water (5.3 billion people).
2. There are more than 1.71 billion websites.
Data from August 2019 suggests that the number of websites on the world wide web exceeds 1.71 billion. Around 200 million of them meanwhile are estimated to be in active use.
(World Economic Forum)
3. 56.6% of all websites are in English.
While the future of web design and development might not be certain, one thing is: English is the language of the Internet, with more than half of all websites choosing it as their primary language. Other popular options include Russian (7.5%), Spanish (4.6%), and German (4.2%).
4. 380 new websites are created every minute.
As for how many websites are created every day, the answer to that question is 547,200. What can one do to make their website a success? Read on to find out.
(Mill for business)
5. Users need 0.05 seconds to form an opinion on a website they’re visiting.
An average website visitor forms an opinion on the website in 50 milliseconds. This opinion has nothing to do with the content but is purely based on aesthetics. This is how much time you have to make a good first impression.
(Taylor & Francis Online)
6. The average Internet user spends 2 minutes and 17 seconds on a website.
And how long does a user stay on a website? The average visit lasts just over 2 minutes. Experts from UX design agencies, however, estimate that you have no more than 15 seconds to capture a visitor’s attention.
(The Daily Egg)
7. 38% of visitors leave if the website content doesn’t look appealing.
Website design data reveals that more than a third of all Internet users stop engaging with a website if they don’t find its content or layout aesthetically pleasing.
8. 44% of B2B buyers leave a website with no contact information or a phone number.
Unless your website clearly shows contact info and/or a phone number, and your business sells goods or services to other businesses, close to half of all potential buyers will be quick to leave, as it appears untrustworthy and impersonal. Web design stats also commonly show that a company’s products/service page is the first section B2B visitors go to.
9. 66% of users choose a beautifully designed website over a plain one.
Users in a 15-minute session would rather consume eye-pleasing content over something that doesn’t stand out.
Statistics on Web Design
10. 85% of adult Internet users think that a company’s mobile website should be on par with the desktop version.
Mobile is where it’s at today. Given that 63.4% of all Internet users are mobile users, businesses who are serious about their Internet presence need to keep their website’s mobile version on par, or better than, the desktop version.
11. 40% of users go to another search result if the first one is not mobile-friendly.
The importance of having an optimized mobile website cannot be overstated. Recent website design statistics teach us that 62% of companies with a responsive mobile website experience an increase in sales. Additionally, 48% of Internet users think that businesses that don’t have a mobile-friendly website just don’t care.
12. 94% of negative feedback is related to design.
77% of web design companies say that their clients’ biggest weakness was poor website design, making it their primary task with new clients. The latest web design industry statistics show that negative perception might negatively impact the business, with 88% of users who have had a bad experience with a website saying they are unlikely to ever visit it again.
13. 75% of credibility judgments related to websites are based on aesthetics.
In case you’re still not convinced that your website must look nice, here’s a fun piece of data: three-quarters of all credibility judgments related to a website are based on the website’s overall aesthetics, rather than its content.
14. Websites that are slow to load cost retailers $2.2 billion in lost business.
Web design statistics show that, if their 0.05-second first impression is negative, users would just leave the website and take their business elsewhere. Online retailers with slow-to-load websites are also feeling the consequences of their poor web design investments year after year, losing millions of dollars.
15. 47% of Internet users expect a web page to load in under 2 seconds.
Researching website responsiveness and responsive web design statistics, we found that the average Internet user grows impatient if the webpage they’re visiting takes more than 2 seconds to load. In case an image fails or takes too long to load, 39% of visitors will leave.
16. Just 22% of marketers consider themselves ahead on responsive design.
Responsive design is an issue for the web design community; 29% of marketers say their experience on the topic is average, while 23% think that they are slacking behind. Responsive web design stats further show that 4% see themselves as hopeless.
17. 36% of visitors who come using a referral link click on the logo to reach to the website’s homepage.
We’ve all grown to expect that clicking on the logo takes us to the homepage. This might seem basic, but incorporating this function into your web design is a must.
18. 94% of visitors leave a website that has degraded after a redesign.
Web design facts conclusively show that websites that fail in their redesign process are expected to lose a lot of regular visitors. 94% of visitors used to a certain design will not return to a website that, in their opinion, has changed for the worse.
19. 90% of users will continue shopping if they had a great experience with a website.
Creating a good user experience is the key to keeping customers, as the majority of them will keep coming back to a website that delivered a positive experience.
20. Users need 2.6 seconds to notice the area that influences their first impression the most.
We might take milliseconds to form an unconscious opinion, but with website design, first impression statistics further theorize that it takes us 2.6 seconds to find a spot on the landing page that makes us like or dislike a website.
21. 84% of Internet users trust a company more after reading another customer’s review.
Websites that incorporate a section dedicated to reviews are much more likely to gain new clients and their trust. 91% of people will look for an online review, while 84% trust those reviews as much as they trust personal recommendations.
22. Reducing the website load time from 8 to 2 seconds can boost the conversion rate up to 74%.
Our web development statistics keep returning to one thing: page load speed. Its importance can’t be stressed enough, as evidenced by this stat. For those unaware, conversion rate equals the number of total visits in a period of time divided by the number of sales.
23. We are 280 times more likely to climb Mt. Everest than click on a banner ad.
We are also 31.25 times more likely to win the main lottery prize than click on banner ads. Surviving a plane crash is also more likely. All of these curious website design facts show that we hate banner ads with a passion and that they should be avoided by web designers. You definitely won’t find banner ads among the latest web design trends either.
24. 70% of consumers learn about a new business through a blog.
Rather than finding out about new companies through ads, Internet users tend to find them through their blogs instead. Responsive design stats commonly list this aspect as one of the key factors for being discovered, in addition to multi-platform functionality.
25. Just 55% of companies are conducting UX testing.
Even though the importance of user experience should be one of the top priorities for any business, especially those operating online, 45% of companies are failing to see its importance. Statistics show that a $1 investment in UX can result in a return that ranges anywhere between $2 and $100.
Website Design Industry Statistics
26. There are 23 million web developers in the US.
Web development is a highly competitive field, with more than 6% of the US population being in this business. While not all of those involved in web development deal with design, they are expected to keep up with the current trends and market requirements at all times.
27. The web design industry had $38 billion in revenue during 2019.
With more than 75,500 businesses that deal with web design in the US, web design is one of the fastest-growing industries in the country. Stats on web design show that the industry increased its annual growth by 6.6% during the last 5 years.
28. 64% of web designers cite the creative process as their favorite part of the job.
Unsurprisingly, creativity is what draws and keeps the majority of web designers in the industry. 14% of those surveyed say they enjoy growing and acquiring new customers the most, 9% list interacting with customers, and 8% cite managing the business as their favorite part of the job. Web design career statistics indicate that 3% of web designers listed other options, while just 1% said managing a team is what they love about the job.
29. 31% of web designers say it takes 11-20 hours to create a website.
Almost a third of web designers surveyed agree it takes 11-20 hours of work to make a website from scratch. 29% of their colleagues put that time at 21-40 hours, 18% require no more than 10 hours, 13% need 41-60 hours, while 9% take more than 61 hours, according to fun facts about web design careers.
30. The average pay for web designers is $49,601.
The average web designer isn’t swimming in cash, even if we tend to assume otherwise. On average, they’re making around $20 an hour. According to PayScale, web development firms pay their web designers up to around $80,000 per year, including bonuses, profit sharing, and commissions.
What makes a good website design?
Apart from the aesthetics which are highly subjective, good website design should fulfill some of the following requirements:
- Incorporating basic information, such as contact data and a phone number (especially for B2B websites).
- Building and maintaining a mobile version of the website.
- Reducing page load times as much as possible and keeping them at under 2 seconds.
- Including a blog section.
What are the four basic principles of web design?
Depending on who you ask, those might vary greatly. Most commonly, web designers tend to stick to these 4 principles:
- Symmetry and the grid system — websites that avoid this system often receive complaints from users who have issues with reading the content.
- Visual hierarchy — placing the logo, call to action, and other elements that draw attention in the right spot.
- Using the right fonts — having specific fonts for headlines and avoiding too many fonts are both crucial.
Using the right images and colors — choosing the right color palette might be difficult, but keeping it minimal should do the trick.
What is the best layout for website design?
This is also subjective since website layout is something that depends on personal preferences, as well as on the purpose of the website. Here are some popular options:
- Zig-Zag Layout
- F Layout
- Grid Layout
- One-Column Layout
What does it cost to have a website designed?
Creating a website can be as cheap or as costly as we allow it; the cost can range anywhere between $100 and $100,000. A responsive design website is listed to cost from $3,000 to $25,000 for an average company. Small businesses will spend money on the lower end of the spectrum, while the web design budgets of medium-sized companies are more likely to be in the upper range.
How long does it take to code a website?
Depending on your needs and your web designer’s skills, coding a website from scratch can take anywhere from a few working hours to over 60. The majority of web designers say it takes them 11-20 hours of work, from start to finish.
Like it or not, we are visual creatures. As such, we often choose what we like based on first impressions. That’s why those who are serious about their business’ online presence need to either spend a ton of time researching the latest web design trends or hire a professional to do it for them.
With the web design statistics above showing the impact of even a small miscalculation, perhaps choosing the second option makes more sense.