2020's Best Packaging Design Companies

A whopping 70% of customers form their first impression of a brand based solely on a product’s packaging. This means your packaging has to do a stellar job. And you have to do even better when selecting the right agency to design it for you. 

But with countless packaging design companies out there claiming they can design a package that sells, how do you know which one to hire?

We’ve reviewed hundreds of companies using a comprehensive analytical process to curate a list of the most highly-regarded. Scroll down to discover the innovative packaging design winners along with actionable tips for choosing the perfect agency for your brand.

The Top Packaging Design Companies You Can Hire

1. Id8
User Rating: 5 (1 votes)
    • Branding
    • Marketing & Communications
    • Advertising
    • Packaging Design
    • Digital
Summary
This full-service branding agency has developed a unique approach to customer experience that includes three phases: Discovery, Creative, and Execution. The comprehensive process contributes to a strong brand identity that drives sales and, ultimately, profit. In packaging design services, the agency crafts retail strategy and design solutions that deliver an instant increase in ROI. See Profile >
Services Focus
    • Branding
    • Marketing & Communications
    • Advertising
    • Packaging Design
    • Digital
2. DDW
User Rating: 5 (1 votes)
    • Branding
    • Packaging Design
    • Web Design
    • Advertising
    • Social Media Marketing
Summary
DDW is a team of designers, thinkers, storytellers, and technologists who specialize in branding and packaging design to create meaningful brand stories and impactful consumer experience. The package design agency offers harm-free and recyclable solutions helping customers drive eco-friendly growth. See Profile >
Services Focus
    • Branding
    • Packaging Design
    • Web Design
    • Advertising
    • Social Media Marketing
3. QNY Creative
User Rating: 2.91 (34 votes)
$150 - $199 / hr
See Profile >
3. QNY Creative
User Rating: 2.91 (34 votes)
    • Social Media Marketing
    • Web Design
    •  Packaging Design
Key Features
$150 - $199 / hr
Summary
QNY Creative specializes in luxury, lifestyle and retail brands. Not only do they create your social media presence, but they will also create your packaging design, so you can leave all the creative decisions to them while you concentrate on running your business. See Profile >
Services Focus
    • Social Media Marketing
    • Web Design
    •  Packaging Design
4. Ruckus
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$150–$199 / hr
New York New York
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4. Ruckus
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    • Branding
    • Web Design
    • Video Production
    • Packaging Design
Summary
With a full spectrum of branding, design, and marketing capabilities, Ruckus helps innovative brands and influencers drive consumer action. Its packaging designers craft smart, strategic, and stunning products with the power to communicate with consumers and convince them to make a purchase. See Profile >
Services Focus
    • Branding
    • Web Design
    • Video Production
    • Packaging Design
5. Noise 13
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$200–$300 / hr
San Francisco California
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5. Noise 13
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    • Branding
    • Web Design
    • UX/UI Design
    • Graphic Design
    • Logo
Summary
As the name suggests, Noise 13 is a branding and package designer that helps brands to loudly show off their personality. Its design process involves exploring endless packaging options until finding the one that represents the brand’s soul in its purest form and enhances the consumer experience. See Profile >
Services Focus
    • Branding
    • Web Design
    • UX/UI Design
    • Graphic Design
    • Logo
6. Gelcomm
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$200–$300 / hr
Los Angeles California
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6. Gelcomm
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    • Branding
    • Packaging Design
    • Market Research
    • Marketing Strategy
    • Warehousing & Distribution
Summary
Gelcomm is one of the best retail packaging design companies that specialize in consumer-first branding. For the past 20 years, the group has helped many brands, both big and small, establish their legacy. Its strategic packaging designs are crafted to drive customers of all age groups to buying actions. See Profile >
Services Focus
    • Branding
    • Packaging Design
    • Market Research
    • Marketing Strategy
    • Warehousing & Distribution
7. McLean
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$150–$199 / hr
Walnut Creek California
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7. McLean
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    • Packaging Design
    • Branding
    • Logo
    • Market Research
    • Print Consulting
Summary
McLean is among the most sought-after package design companies that focus on enhancing consumer experience beyond the mere use of a product or service. The company has a proven record of doubling clients’ sales with revamped packages — that’s how powerful their packaging design skills are. See Profile >
Services Focus
    • Packaging Design
    • Branding
    • Logo
    • Market Research
    • Print Consulting
8. Lien Design
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$100–$149 / hr
San Diego California
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8. Lien Design
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    • Packaging Design
    • Branding
    • Logo
    • Web Design
    • Advertising
Summary
Lien Design combines enterprise agency experience and boutique customer service, offering support in every aspect of design. This package design firm creates more than just a pretty package — its products bring measurable results in dollars and cents. See Profile >
Services Focus
    • Packaging Design
    • Branding
    • Logo
    • Web Design
    • Advertising
9. Traina
User Rating: 4.35 (34 votes)
$150 - $199 / hr
San Diego California
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9. Traina
User Rating: 4.35 (34 votes)
    • Branding
    • Graphic Design & Marketing
    • Websites & interactive
Summary
Boasting a dedicated team of field specialists who share a passion for great design, Traina creates authentic brand experiences that help clients establish their unique voice and stand out from the crowd. Widely regarded as the brand marketing firm, Traina provides an unparalleled commitment to every client and project. See Profile >
Services Focus
    • Branding
    • Graphic Design & Marketing
    • Websites & interactive
10. States of Matter
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$150–$199 / hr
Seattle Washington
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10. States of Matter
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    • Branding
    • Web Design
    • Logo
    • Packaging Design
    • Print Design
Summary
States of Matter specializes in brand strategy, messaging, naming, and website design for product and service groups. This packaging design company creates cost-optimized and environment-friendly solutions that capture the attention of the most distracted customer and protect the products during transportation. See Profile >
Services Focus
    • Branding
    • Web Design
    • Logo
    • Packaging Design
    • Print Design
11. Ideas That Kick
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Minneapolis Minnesota
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11. Ideas That Kick
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    • Advertising
    • Branding
    • Digital Strategy
    • Content Marketing
    • Social Media Marketing
Summary
Whether you sell on-shelf, online, or provide services, Ideas That Kick can help you stand out with your unique brand strategy and creative design that represents your product’s true soul. This package design company will detect your brand’s best assets and bring them forward in the form of engaging social content, digital experiences, packaging design, campaigns, and more. See Profile >
Services Focus
    • Advertising
    • Branding
    • Digital Strategy
    • Content Marketing
    • Social Media Marketing
12. BEXBRANDS
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$150–$199 / hr
San Diego California
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12. BEXBRANDS
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    • Branding
    • Packaging Design
    • Print Design
    • Web Design
    • Logo
Summary
BEXBRANDS is one of the best packaging design companies that use a full spectrum of branding and marketing services to help businesses develop consumer connections that breed success. The firm houses a collective of creative professionals who have developed a strategic packaging design process that increases engagement and profits. See Profile >
Services Focus
    • Branding
    • Packaging Design
    • Print Design
    • Web Design
    • Logo
13. Bartlett Brands
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San Francisco California
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13. Bartlett Brands
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    • Branding
    • Marketing Strategy
    • Web Design
    • Packaging Design
    • Logo
Summary
Bartlett Brands is among the cosmetic packaging design companies that use all-girl power to break boundaries and develop brands that challenge the status quo. Among other things, the agency specializes in stylish, sustainable, and high end packaging design that will catch the eye of the most distracted customer, inspiring them to make a purchase. See Profile >
Services Focus
    • Branding
    • Marketing Strategy
    • Web Design
    • Packaging Design
    • Logo
14. Deal Design Inc.
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$100–$149 / hr
San Diego California
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14. Deal Design Inc.
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    • Packaging Design
    • Package Manufacturing
    • Logo
    • Branding
    • Web Design
Summary
Deal Design has created exactly 2041 packaging designs for 277 brands in the past 20 years. It’s one of the top package design firms with experienced and creative brand strategists who take care of every aspect of the design concept, from photography and illustration to print-ready electronic files and management of the entire print process. See Profile >
Services Focus
    • Packaging Design
    • Package Manufacturing
    • Logo
    • Branding
    • Web Design
15. TRIXMEDIA
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$150–$199 / hr
Beverly Hills California
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15. TRIXMEDIA
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    • Branding
    • Web Design
    • Packaging Design
    • Graphic Design
    • Online Advertising
Summary
Regardless of your project’s size, TRIXMEDIA is one of the best packaging design firms that can make it profitable with its digital and creative services. Its graphic designers specialize in luxurious packages that captivate consumers. If you have a great product and a limited marketing budget, the firm can become your growth partner for a share of the profits. See Profile >
Services Focus
    • Branding
    • Web Design
    • Packaging Design
    • Graphic Design
    • Online Advertising
16. Murmur Creative
User Rating: 4.5 (27 votes)
$100 - $149 / hr
Portland Oregon
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16. Murmur Creative
User Rating: 4.5 (27 votes)
    • Branding
    • Web Design
    • Web Development
Summary
Murmur Creative is known for delivering impactful logos for clients that help them grow. The team takes a collaborative approach with attention to detail to ensure they create solutions that cater to the brand’s unique needs. See Profile >
Services Focus
    • Branding
    • Web Design
    • Web Development
17. MiresBall
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$150–$199 / hr
San Diego California
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17. MiresBall
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    • Branding
    • Packaging Design
    • Advertising
    • Web Design
Summary
With over 30 years of experience in collaborating with global brands, MiresBall is one of the leading packaging design firms that excel in branding, design, and advertising. Its powerful packaging design solutions tell meaningful stories, impact target audiences, and foster interaction and engagement. See Profile >
Services Focus
    • Branding
    • Packaging Design
    • Advertising
    • Web Design
18. Cohere
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$150–$199 / hr
Philadelphia Pennsylvania
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18. Cohere
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    • Advertising
    • Branding
    • Packaging Design
    • Web Design
    • Video Production
Summary
Cohere’s creative services span the entire lifecycle of a brand, from idea to consumer experience. The packaging design studio specializes in transforming packaging solutions into brand experiences that stand out and stand for meaningful causes. See Profile >
Services Focus
    • Advertising
    • Branding
    • Packaging Design
    • Web Design
    • Video Production
19. Left Hand Design
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$150–$199 / hr
Austin Texas
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19. Left Hand Design
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    • Logo
    • Web Design
    • Graphic Design
    • Packaging Design
    • Print Design
Summary
Left Hand Design is one of the best Austin-based product packaging design companies that offer a full spectrum of design and branding services with a touch of Southern hospitality. The agency gives guidance on the entire packaging design process — from concept to the tiniest details — ensuring all the pieces of the puzzle work in harmony. See Profile >
Services Focus
    • Logo
    • Web Design
    • Graphic Design
    • Packaging Design
    • Print Design
20. SmashBrand
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$150–$199 / hr
Boise Idaho
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20. SmashBrand
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    • Packaging Design
    • Branding
    • Market Research
Summary
SmashBrand is a full-service brand packaging design agency led by successful entrepreneurs and world-class designers. Their experience in growing their own brand has taught them to develop actionable strategies and eye-catching designs that drive sales, giving you an edge over the competition. See Profile >
Services Focus
    • Packaging Design
    • Branding
    • Market Research

How We Ranked the Best Packaging Design Agencies

We use multiple qualitative and quantitative factors in our research process to rank the companies. We check each firm’s scope of services, depth of expertise, creative skills, the professionals involved in it, and, most importantly, the ability to craft a strategic and visually-pleasing package that sells. 

We explored all these categories, along with responsiveness, transparency, manner of operation, and finally, the value they provide for the fees they charge. Scroll down to find detailed information on the areas we investigated.

Classification

We check the agencies’ industry and client focus to make it easier for you to filter the options that fit your needs. As you can see in the table, some packaging design firms offer expertise tailored for businesses in certain industries, while others cater to clients of specific sizes such as small, mid-size, and enterprise-level businesses or international companies. 

Note that this step doesn’t affect the rankings, it just helps us classify the agencies.

Case Studies & Portfolio

The companies’ case studies let us examine their work in action, with real clients. We check how the agency approached and solved a specific problem; from strategy and recommended solutions to the implementation process, and identify the factors that led to success or failure.

We further analyze the firms’ portfolios to discover whether they have a proven track record of helping clients drive sales. We take the time to check their clients’ performance before and after hiring a specific packaging design company. We also use the help of professionals with a keen eye on design to determine whether the agencies have a good sense of color, light, shape, visualization, and ability to bring the concept to life without hurting the planet. 

We end by checking the package designers’ narrative skills in terms of visual graphics and slogans. Those can help the package deliver an engaging story, inspiring consumers to take action.

Company Reputation

We performed extensive research to make sure we recommend only packaging design companies with a spotless reputation. We explore reviews on Clutch, Trustpilot, companies’ social media accounts, and everywhere on Google to explore consumer satisfaction and agencies’ quality of service. We also track how likely peers are to recommend a rival agency to potential clients. 

After verifying the authenticity of the reviews, we analyze the data found on business directories, websites, and elsewhere to gain a deeper understanding of the companies’ experience. We wrap up by taking notice of potential issues and problems. 

Only the most respectful, transparent, and creative firms have landed a spot on our list.

The Agency’s Team

In this step, we get up close and personal with the packaging design firms. We conduct interviews with their leaders and teams to find out more about their skills, structure, work ethics, manner of operation, and culture. 

We start by checking the agency’s size for classification purposes. What matters most to us is whether the agencies have diverse in-house teams that offer versatile and in-depth expertise. We interview team members, ask for measurable results from past projects, and evaluate their skills first-hand. Underneath the best packaging design lies intelligently applied creativity. Teams that approach strategy and design processes with outstanding creativity rank on top of our list. 

Last but not least, we review company culture. Packaging design companies that cultivate a happy and enjoyable work environment for their employees get a boost in our rankings.

Strategy

We pay special attention to each agency’s strategy building process because that can make or break packaging design. As a rule of thumb, good strategies start with a marketplace, audience and trend analyses. 

The packaging design studio should use the data and insights for a creative search to discover the identity and style direction of the brand. The areas examined at this point involve a choice of aesthetic course, color palette, logo drafting, and more. After coming up with potential options, the agency should test them in different sizes, environments, refinement, etc. Finally, the best prospective package designs should be presented to the client. 

While we award higher ranking to companies with well-established package design strategies, we also consider whether the agencies can tailor this process to each client’s needs. With no two customers alike, packaging design companies must be able to provide a unique experience for every brand they serve. 

We wrap up by checking whether agencies implement packaging design strategies with safety, functionality, convenience, protection, brand recognition, communication, budget, and ROI in mind.

Branding

Firms should be able to elevate consumer’s experience beyond the mere utility of a product or service. In that sense, companies that offer services within the scope of full-service branding agencies are awarded a higher ranking in our table.

The elements that set the standards for the entire creative process include brand identity systems and brand guidelines. In the first category, we check the branding capabilities of each packaging design agency that span naming, positioning, voice definition, as well as logo and design. As of brand guidelines, we examine the ability of the agencies to define core values, mission, and vision statements, as well as the overall brand character. 

We also research the success of agencies’ clients comparing their performance before and after hiring the agency and against the competition to shortlist the top packaging design agencies.

Extras

To remain competitive, brands need to invest in marketing and creative efforts, with businesses preferring agencies that offer a full scope of services in addition to packaging design. 

Packaging design companies with versatile expertise in branding, marketing, and design get a ranking boost. We evaluate their extras to ensure their quality and ability to use a holistic approach when applying multiple services together.

Graphic Design

With print still a vital element of marketing, many agencies offer graphic design services for brochures, magazine ads, packaging, signage, etc. We evaluate these agencies in detail against our criteria for graphic design companies to ensure only the best secure a spot on our list. 

We go through past graphic design projects to determine whether they successfully deliver the brand message, if they are in sync with the overall brand aesthetic and easily adaptable to different mediums. The packaging design firms that fully satisfy our criteria and show outstanding levels of creativity get a boost in our rankings.

Logo Design

Almost every packaging design company on our list offers logo design. We rely on our evaluation criteria for logo design companies to examine their skills to craft an appealing logo. We analyze the logos against the brands they were intended for, to determine whether they fit the overall message. We give advantage to packaging design agencies capable of crafting simple, memorable, and unique logos that represent the brand in its most accurate form.

Social Media Management

While social media management is no rocket science, it still requires smart, systematic work and consistency that over time can give you a massive ROI boost. Running a brand’s social media is far from enjoyable scrolling, double-tapping, and pinning. 

That’s why we searched for packaging design companies that double as social media management companies. We stalked their clients on social media to check whether their virtual aesthetic and communication are in sync with the brands’ character and values. Companies that can build a notable and aesthetically-pleasing social media presence that drives engagement and sales get a higher ranking on our list.

Content Strategy

The newest research from the Content Marketing Institute (CMI) and MarketingProfs reveals that 63% of businesses don’t have a documented content marketing strategy. Just like a person, a brand can be socially awkward and send confusing messages — something no one wants from their business. Content marketing companies can help you use this overlooked advertising opportunity to get ahead of the competition. 

Considering the potential of a smart content strategy, we sourced firms that can create any type of content in written and visual form. We ensure their approach embodies all available touchpoints from social language and sales support to a website, online shop, in-store narratives, and more, creating compelling communication and storytelling that drives consumer engagement and sales.

Website Design & Development

A one-stop-shop for all your marketing and design needs could be very beneficial for your business. You get to work with teams that understand your brand, providing services that help you achieve goals in one cohesive effort.

With that in mind, we tracked top packaging design firms that, in addition to packaging design, offer web design and development services. To evaluate them, we employ the custom ranking methodology we’ve developed for curating the best web design companies and web development companies. We choose agencies that can create outstanding digital experiences using a rich collection of visual elements that portray the brand identity in the best possible way.

Advertising

While you can hire a dedicated advertising agency, it makes sense to have the same firm that designed your package also market it to the audience. We have developed high-standard ranking criteria for marketing companies that came in handy when selecting the best names in creative packaging design that double as successful, full-service advertising agencies.

The best advertising campaigns use a targeted approach blending traditional and digital methods across multiple channels. They also follow trends, embody strong branding, and contain entertaining storylines that engage audiences. We made sure to include packaging design agencies with in-depth expertise and outstanding creative power in all forms of advertising, from TV and print to digital. We further ensure that the agencies can synchronize their advertising efforts with the client’s brand identity, values, and aesthetics.

Transparency and Reporting

We continue by examining the collaboration and communication management of each packaging design firm. Agencies should value transparency, and provide clients with reports on agreed-upon intervals. Whether it’s a conference call, in-person meeting, or written brief, companies should update customers about the results, and should optimize further efforts, based on these results and feedback.

We present ourselves as a future client to learn more about agencies’ reporting system including:

  • How often they communicate with clients;
  • How comprehensive their reports are;
  • Frequency of reporting;
  • Customer support.

After getting answers from hundreds of companies, we shortlist those with a well-established report system, seamless communication and collaboration management, and high responsiveness. 

Pricing

Before sealing a deal with a packaging design agency, you should know how much their services cost. On average, the packaging concept design prices stand between $8,000 and $18,000 with artwork ranging from $500 to $2,000 per SKU, depending on the products packed, their complexity, and the amount of work to get the design ready. 

We try to give you agencies whose average rates fall within industry standards. Our goal is not to include the cheapest or the most expensive companies, but those that satisfy our evaluation criteria and provide the best value for money. It’s best to get a pricing quote from at least a few agencies that tick all the boxes before hiring one.

Tips for Hiring a Good Package Design Company

After presenting you with the best companies for top packaging design, we go a step further in helping you choose a firm that will revolutionize your business with its strategic and creative powers.

The following tips will guide you to the right decision.

Know Your Target Audience

Defining a target audience is tough but essential for success. Defining your brand persona in advance helps packaging design companies refine the design to appeal to your customers. While pastels, bright colors, and fancy fonts may appeal to Gen Z and Millennials, an older audience might prefer clear, large text and minimalistic packaging. Affluent customers meanwhile are likely to pay extra for a luxury look and feel, while those shopping on a budget will favor function over fashion.

Consider If the Agency Is a Cultural Fit

Size and services are not the only things that define packaging design companies. It’s the team and its culture that form the personality of each agency, which is an important factor to consider. Organizations that combine deep expertise, experience, and innovation with seamless collaboration, strong work ethics, and a positive can-do attitude are the ones you want to hire.

Decide If You Want Someone Local

Technology makes it easy to get your package designed anywhere in the world. While you don’t have to limit your choices to local agencies, in some cases, local designers might provide a more successful packaging design. Any agency can create a pretty package, but what you need is a research-backed aesthetically-pleasing design that sells. 

If your business operates on a local level, it makes sense to hire someone from the community. Small businesses limited to a city or region might want to opt for packaging design companies that understand the local market. That said, set your priorities: do you want someone local that you can visit in person, or is it more important to hire an agency that offers high-quality services and innovative package designs? Answering these questions will help you choose the option that would work best for you. 

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